I spent Thursday being transported round the stunning countryside of Dumfries and Galloway by my colleague Joan Scott of the University Of The West Of Scotland Business School.
We were speaking to local businesses who who are interested in the innovative idea of allowing teams of UWS Contemporary Screen Acting students http://tinyurl.com/3xk3euf to create original digital material for their websites in order to spread the good news about their companies.
This is a classic Knowledge Transfer Partnership between Education and Business, created with the support of Eva Milroy at South Of Scotland Business Solutions http://www.sosbus.biz/enx/ .
These local D&G businesses have established their need for promotion and marketing, and at the UWS Skillset Media Academy http://www.uwsmediaacademy.com/ we have the knowledge and creativity to fulfill their requirements.
I spoke to three Dumfries and Galloway SMEs : ABC Recruitment, Applied Care & Development, and Cream O’ Galloway.
First off was a visit to visit Wilma at Cream O’ Galloway, a family run Organic Farm and Ice Cream manufacturer who are at the cutting edge of sustainability and the progressive treatment of animals. http://www.creamogalloway.co.uk/
They welcome 60,000 patrons a year to their amazing Visitors Centre on the shores of Wigton Bay.
Amongst their plans are a 1.8 million pound state of the art milking barn for their herd of organically reared cows and calves, and we are exploring the possibility of our students creating a web based video advertising their facilities.
Clive Rumbold at ABC Recruitment Services http://www.abcrecruitment.net/ offers professional, personal service offering recruitment services across Dumfries and Galloway in South West Scotland, Carlisle, Cumbria and the North of England. Discussions with Clive are at an advanced stage and we plan to use our Green Screen technology at our television studios in UWS Ayr to create a bespoke training video for his company.
Finally we visited Pam and Sean at Applied Care and Development, http://tinyurl.com/6lfmwa6 . ACAD are a residential care company who…. “Use innovation and flexibility to offer specialist care and development to children and young people. ” We discussed the possibility of setting up an improvised drama telling the good story about the life-changing work that ACAD provides for the young people in their care.
All of these projects will be considered for funding by South Of Scotland Business Solutions, and if they get the go ahead, we will see the fruits of our labours being produced by our students by April of this year.
I will keep you informed of developments.