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This is an extract of the talk I gave at the UWS Innovation And Research Business Roadshow at the Ayr Management Centre on Thursday 31st March 2011.
The audience were a group of local entrepreneurs, SMEs, and their representatives.
Also featuring were UWS Business Oriented Departments, and Dr Stuart McKay of the West of Scotland KTP Centre
What is the UWS Skillset Media Academy, And How Can It Help YOU?
The UWS Skillset Media Academy is effectively a group of creative media programmes from across the University of the West of Scotland. We have gathered them together under the Media Academy umbrella as a one stop shop to help individuals and organisations take advantage of the technical , organisational and practical resources which exist within the School of Creative and Cultural Industries.
Skillset the Sector Skills Council for Creative Media has endorsed the UWS Media Academy as a provider of excellent media education.
The UWS Skillset Media Academy comprises the following programmes:
BA (Hons) Broadcast Production
BA (Hons) Commercial Music
BSc (Hons) Computer Animation
BSc (Hons) Computer Games
BA (Hons) Digital Art
BA (Hons) Filmmaking & Screenwriting
BA (Hons) Journalism
BSc (Hons) Music Technology
BA (Hons) Sports Journalism
BA (Hons) Performance
MA Broadcast Journalism
MA Creative Media Practice
The Academy spans two Schools ie Creative & Cultural Industries and the School of Computing
It has strong links with businesses and the creative & cultural industries and aims to:
- Provide students with relevant work experience (eg through the UWS Production Company)
- Provide Continuous Professional Development for individuals and businesses in the Creative & Cultural Industries.
- Produce talented, experienced and industry ready graduates.
- Work seamlessly with industry in the areas of research and knowledge exchange (eg Knowledge Transfer Partnerships)
In fact we tell our students that their first day in the Academy is their first day in industry.
In July this year we are moving into our new state of the art Campus at UWS Ayr.
How can the Academy help YOU?
Please think of the Academy as a one-stop media shop for:
Creative content for your website – imagine how you can use a short film on your website to tell your customers about what you do and why you are the best at what you do.
Perhaps you are thinking about implementing a social media marketing plan – we can develop your company’s social media policy, implement appropriate platforms and assist you with strategies to deliver and communicate effectively using forums such as twitter, linkedin, facebook, Flickr etc.
We can develop your website and aggregate all of the new social media strands.
List of products we can offer include:
- Filming eg for the web, awards ceremony presentations, promotional work, training videos through the UWS Production Company
- Training/implementation of social media to promote your business
- Developing a media marketing plan
- Writing for the web / web translations
- Presentation Skills
- Short tailored courses
All projects are managed and delivered in a high quality, professional way.
At present we are involved in such diverse projects as :
Creating Training videos on Workplace Discrimination for Law At Work.
Providing introductory Web videos for CeeD Companies.
Creating Web Content for Applied Care And Development
We are working with Cream O Galloway Organic Farms, ABC Recruitment, and are in pilot talks with many other emerging SMEs and businesses.
Please come and visit the SKillset Media Academy Website for more information, or contact :
UWS Skillset Media Academy Manager